What are some of the ways smart devices have shifted the way we consume media? - continue reading to find out more.
Over the last few years, with the growth of here digital media, the way in which individuals consume content has evolved considerably. For several years, conventional tv was the primary source of household entertainment for most people. Nevertheless, ever since the advancement of internet streaming services, many audiences are averting from scheduled television, specifically among younger people. Rather, global media content analysis shows that more people are buying memberships to streaming services, which strongly evidences the shift in audience consumption habits. These services are popular for permitting people to view the shows and films they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the appeal of streaming platforms as a popular media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the industry.
In the current digital age, smart phones have become one of the most common devices that individuals are using to watch videos and access media. These days, many social media platforms are offering unlimited feeds of brief, successive videos, that are growing in appeal among smart device users. In fact, statistics show that that worldwide, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms allow users to see a collection of personalised material and interact quickly, making these videos far more engaging and addicting than conventional content. Short form videos are also being used regularly for news and academic purposes, not just for entertainment. Consequently, this pattern is shifting the way individuals are proactively seeking for and expecting to receive knowledge, in a faster, shorter and more accessible format.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form video content, the way in which people are getting their updates is also evolving. People are increasingly turning towards internet news sources, rather than viewing TV, to learn about current worldly affairs. Nevertheless, simultaneously, due to a continuous flow of knowledge, people are becoming overwhelmed by substantial amounts of content. In response to this, news agencies are re-engaging viewers by making short form content that is more clear and easier to navigate. Nowadays it is common to see news channels that have sizeable followings on social media sites. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this technique has been essential for supplying people with trusted and verified news sources, in a style they can readily interact with.